Meet the Coach Your Parents Never Knew They Needed

TL;DR

We all want our parents to stay healthy, active, and able to do the things they love. Science has clearly shown that building strength, mobility, and balance is key to increasing our healthy years.¹² Yet even the basics of how to build strength, get into a routine, and overcome pain or injuries can be daunting.

That's why we built Groove: to give adults the expert guidance and personalized support they need to stay active, confident, and independent. If your parents need a partner to help improve their strength, mobility, or balance, we have the solution: Groove’s new 3-week free trial. No strings attached, no credit card required, and they can sign up in just a few minutes here.

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Watch for signs of decline

Do you notice your parents slowing down? Stepping away from or “retiring” from activities you know they love? Struggling with more and more daily activities?

These signs of decline don't have to be inevitable. What our parents need is individualized, ongoing support - something our healthcare system rarely provides. They need a service that (1) puts an expert in their corner every day, (2) understands their unique bodies and health needs, and (3) gives them a realistic plan to help them feel stronger and more confident as they age.

A partner for our parents

We’re building the expert partner that we wished our parents had as they navigate the variety of challenges associated with growing older (and, frankly, that we will want to have in 5-10 years).

How it works is pretty simple…

1. They sign up and get paired with a coach

2. We listen and learn what makes them tick over a welcome call

3. We see how they move (over video), where they have limitations, and where we can help get them moving or fill a gap

4. We create a weekly plan that they can do from home

5. We check in over text each day, with weekly video calls

And it’s working. On average, 92% of users engage every day, 85% complete their individualized weekly plan, and over 80% decide to continue on after the free trial for 6 or more months.

With a dedicated partner in your corner, we’ve seen users reliably build new habits, take action where they’ve struggled in the past, start to redevelop capabilities, and rediscover hobbies that they didn’t think were possible. It’s pretty amazing.

In 1-2 months, we regularly hear comments like…

• “I noticed I’m sleeping better and have more energy”

• “I danced last night for the first time in 5 years and did well.”

• “I can feel myself getting noticeably stronger.”

• “I feel like someone’s taking care of me…someone watching you, listening to you, caring for you.”

Take action, start the conversation this holiday season

Health can be a touchy subject, and it's often easier to avoid these conversations. But discussing health with your parents isn't just important—it's an act of love that shows you're invested in their well-being and want to help them maintain their independence and joy in life for years to come

As the holiday season approaches, take time for these meaningful conversations. Your parents will feel supported and understood, and it may motivate them to take positive steps. We built Groove to help them find a sustainable way to maintain their health and vitality, at any age.

If they’re open to learning more, please encourage them to…

1. Try it out for 3 weeks (for free, no credit card required) at www.groovehealth.com

2. Or schedule a quick 15-minute chat to talk through any questions and hear how it works

1. https://www.nia.nih.gov/news/maintaining-mobility-and-preventing-disability-are-key-living-independently-we-age

2. Dunsky A. The Effect of Balance and Coordination Exercises on Quality of Life in Older Adults: A Mini-Review. Front Aging Neurosci. 2019 Nov 15;11:318.